Prettyface More than just great ideas.

The comic Pretty Face is about a boy who has a crush on a girl in his school. Unfortunately for him, he is involved in a terrible accident before he can reveal his true feelings and is left horribly disfigured. When he awakes from his coma he decides, in the spirit of undying love, to have his face reconstructed to look just like his crush’s long lost sister, as you do. When they meet again, the girls are ‘reunited’ and ... read more

They say you only have a few seconds to grab the readers’ attention online, and in a world full of flashy banners and distracting social media it’s probably even less. Straying from the point (or missing it entirely) is a trap we can all fall into. In the world of advertising, writing for writing’s sake instead of getting to the crux of the argument is a dangerous game. Long copy died a long time ago, and resurrecting it, while brave, ... read more

As a writer, selling your skills can be a tough job. Why? Because everybody thinks they can write. And technically speaking, everyone can. The intricacies of forming coherent written sentences are taught to us at such an early age that it’s second nature. So what’s the difference between a person who writes and a professional writer? Being a writer is a lot like being a designer. You start with a blank page, you organise a concept, you create a striking ... read more